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Social media means sharing of information, career interests, thoughts, ideas, views and other expression through virtual networks.
Common features of social media platforms that are available now are:
- Internet-based applications.
- Contents like texts, comments, photos and videos are the life force of any social media.
- Users create profiles.
- Social media make possible of online social networks.
- Access social media through web-based technologies on desktops and laptops.
- User discuss, share, create, engage and alter contents posted online.
Networks shaped through social media change the manner teams of individuals interact and communicate. These changes are the main focus of the rising fields of techno-self studies.
Social media differ from paper-based media (e.g., magazines and newspapers) and traditional electronic media such as TV broadcasting, Radio broadcasting in many ways, including quality, reach, frequency, interactivity, usability, immediacy, and performance. Social media outlets operate in a dialogic transmission system (many sources to many receivers).
Social Media is different from traditional media, such as a newspaper which is delivered to many subscribers, or a radio station which broadcasts the same programs to an entire city.
Some of the most popular social media websites, with over 100 million registered users, include Facebook (and its associated Facebook Messenger), YouTube, WeChat, Instagram. Observers have noted a range of positive and negative impacts of social media use.
Social media can help to improve an individual’s sense of connectedness with real or online communities and can be an effective communication (or marketing) tool for corporations, entrepreneurs, non-profit organizations, advocacy groups, political parties, and governments.