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Marketing is about connecting brand, call-to-action, and selling points to customers. Whether it is business-to-business (B2B) or business-to-consumer (B2C), the content of your communications needs to be clear and targeted. Content marketing consists of all promoting activities that concentrate on making and sharing information.
In the old days, this could be as simple as a slogan on a poster. These days with the abundance of digital media there are many different ways to connect with a buying audience.
There are videos, blogs, social media messages and feature articles, podcasts, image platforms, and even automated chat messages.
There is no longer the best way to reach an audience, simply many different ones, all with varying degrees of targeting, action, and success.
On the other hand, robust articles and other sorts can pre-sell your viewers to dig into your brand, product range, or a specific product, especially if targeted at a previously interested audience.
Anyway, the end result is that modern marketing needs a good content marketing strategy, and that means being clever enough to play to diverse audiences with diverse media, with diverse posts properly directed towards them.
Best content marketing tools – at a glance