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Most small businesses are by this time well aware of the influence of search engine optimization. Optimizing websites and content for search engines like Google aids effort in bringing traffic to websites, leading more potential customers to your brand. Nevertheless, SEO is not the only way for brands but also to increase traffic to websites.
There are many strategies that you can practice to help drive more traffic back to your site while building relations with leads and customers. Some of them might involve an up-front investment, while others just need your time and energy. The key is discovering which procedures work best for your business and aiming your efforts there.
1. Create a great content
Creating great content plays a huge role in your SEO. However, it goes beyond that. Individuals are more likely to be concerned in visiting a site with useful, well-written content that offers some type of importance.
They are also more likely to share great content online with their own audience. Which be able to drive even extra traffic back to your website? Make sure that the content you create is relevant to your audience’s interests and engaging.
If you want to drive traffic to websites, you’ll need to mix it up when it comes to your content marketing assets. What we mean by this is that in addition to shorter blog posts around 500 words, you’ll also want to create long-form blog posts that are between 1,500 and 2,000 words.
Not only does this help your SEO, but it’s valuable to those who are reading your blog. The extra in-depth you can go on a subject, the more chance you have of involving with a potential customer. Content marketing is a great way to connect with your audience, build relationships, and drive traffic to websites.
Though most small businesses are able to handle managing blog content on their own, some companies just don’t have the time or expertise to write quality content on a consistent basis.
2. List your business on online directories
Listing your business on online directories and review sites is a simple way to increase traffic. Most of these sites allow you to create a profile that lists important information about your business while including a link to your website. Visitors will be able to discover you on these websites when searching for related keywords or products and services and head back to your site to study more (or even convert!)
Find directories that are relevant to your industry or area. In addition to business directories like Angie’s List or Thumbtack, you be able to list your website on native directories. Many zones have a chamber of commerce website or alternative local business directory where you can list your industry and include a link back to your site.
In addition to industry or local business directories, you should also make sure that your business is listed on review sites like Yelp. Inspire your top customers to leave your business appraisals on these websites. Not only will these appraisals help your SEO, but they will also inspire those observing for brands like yours to visit your website and learn extra.
3. Be active on social media
Being active on your own social media networks as well as in social groups and communication boards is extra great way to rise traffic back to your website.
Initial, you will want to make certain that you promote blog columns or other valuable content resources from your site through your social media channels. This will benefit get your followers to head back to your website to study more and possibly convert.
In addition to sharing content on social media, you also need to be active in the comments. Answer questions, start a conversation or even show your gratitude in the comments section of your posts.
Social media users like to know that the brands they interact with are listening and participating in the conversation. Communicating with your followers on social will encourage them to visit your site.
4. Guest blog on relevant sites
Your own blog isn’t the single place that you can influence your target audience through unlimited content. You can also guest blog on extra blogs or related websites about topics that are significant to your audience. When you compose a guest blog, you are often able to incorporate links back to your own website, which aids drive more traffic to particular blog posts or website pages.
The key to getting the most out of a guest blog post is blogging on sites that have similar or relevant audiences. Once you have found related websites that will take blog posts, you will need to sensibly consider which topics are most suitable for a guest blog pitch. Not only do you want to write about subjects that are relevant to your audience, but they also need to be applicable for the site you will be guest posting on.
And while you’re at it, you can also take advantage of commenting on other blog’s posts. You may not get any conversion for doing this though. However, it still plays a relevant role in your SEO strategy. It helps you to shape relations with the audience related to your niche, create your expert and of course, drive involved readers to your site.
5. Request others to guest blog posts on your website
Alternative way to increase traffic to your website is to request others to guest blog on your brand’s blog. Taking guest bloggers on your site paybacks you proposal even more great content for your readers while still driving new peoples to your site. The guest blogger will promote their content on their own website and through their social channels, which increases visibility for your own website.
If you agree to start accepting guest bloggers, you will need to create some parameters. For instance, what type of content will you accept and what is the process for pitching this content? Make these guidelines clear on your own site so that guest bloggers can submit the content they think is most appropriate.
6. Don’t neglect your email marketing strategy
Though SEO is surely the showrunner, when you need to drive traffic to sites, it’s very important not to mistreat your email marketing strategy. By containing related links to content and website pages within your email marketing content, you can work to drive more relevant traffic back to your website.
If you don’t currently have an email marketing list, you’ll need to build one.
Start by requesting your existing customers to subscribe to your email list. You can also include a subscribe CTA on your site as a way to stay connected with those who have visited your website. You’ll need to make sure that you have something worthwhile to send, so take some time to brainstorm what types of emails and messaging you can send to your subscribers to encourage site traffic.
A great way to consistently stay connected with your email marketing subscribers and drive more web traffic to your site is through an email newsletter service. When you work with a digital marketing agency to create monthly ongoing email newsletters, you can ensure that you are consistently touching base with your audience and staying at the top of their minds (and their inboxes).
7. Use PPC ads to supplement organic efforts
While SEO takes time to drive traffic to sites, paid search ads can offer more instant results. Creating them the perfect complement to organic search efforts.
PPC ads comes when search engine users type in related keywords and phrases in the search toolbar. These ads are at the top of the search engine results page, enhancing visibility for brands that may not have worked their SEO charm yet for the same keywords and phrases.
You don’t have the time, resources, or capability to achieve your own PPC efforts? Working with an AdWords assistance can save you time and help you get extra for your search engine ad spend.
Somewhat than guessing at what works and wasting money in the course, you can appoint a team of PPC experts to set up and manage your AdWords account so that you can get the most out of paid advertising results.
8. Develop a social media ad tactic
In addition to PPC ads, social media marketing is another great avenue for driving some serious traffic back to your website. No matter who your target audience is, there’s a good chance that they spend time on certain social media sites. When you find out what those channels are, you can take lead of the chance to reach your audience and drive traffic to your website through social media ads.
Facebook has one of the most powerful ad platforms out there in the web. With innovative targeting structures, you can slim down your audience to make sure that those who are seeing your ad are the people who are most likely to be involved to your brand and what you have to deal. You can target based on demographics like location and age or interests that are applicable to your brand.
If you need help getting started, learn more about our Facebook advertising services and how they can help you get better results from your social media ads.
9. Use LinkedIn to find connections and build relationships
LinkedIn can be a prevailing platform to help you drive traffic to sites. As the most widespread social media platform for professionals, LinkedIn deals its users with the opportunity to bond with others in their business as well as potential hires and leads. Being active on LinkedIn can help you grow your professional linkage while building relationships with potential customers.
One technique that you can use LinkedIn to drive traffic back to your website is by distributing content on the platform. Go away from just status updates or your thoughts and insights. You can really use the LinkedIn publishing platform to post blog content that your networks may find applicable or interesting.
This is a great way to build authority in your business while driving traffic back to your website through internal links.
Another way to use LinkedIn to drive traffic to sites is simply by linking and engaging with others on the platform. Did your business write a blog you think some of your networks would find valuable? Why not write them a message and share the link? This not only brings more traffic to your site but ensures that the traffic is relevant since you know the connection would be interested in the topic.
You can also distribute links to your website and content in the comments or in LinkedIn groups. It’s significant to not be like junk about sharing links in comments on an individual’s post or in a group.
Only share a link if it’s related and the user would find the content helpful. Apart from it, be active outside of sharing links. Answer questions, provide response and offer advice. All of these activities reflect positively on you as an expert and your brand.
10. Syndicate your content on Medium
Syndicating your content on other sites is a great way to increase traffic as it allows you to tap into a new group of readers. Medium is a popular site that many people use to find engaging and informative content. It takes just a few minutes to re-post your content word-for-word on the platform so that Medium’s readers can start seeing it.
Numerous users read and involve with content on Medium.
Once your post is live on Medium, you can then share it on your own social media channels. This helps increase engagement on the post so that Medium notices the engagement and starts to promote it within their platform. Once it’s promoted in the platform, you’ll start to see more traffic coming to your site from the links in your Medium post.
This is by no means an exhaustive list of ways to drive traffic to websites. If you’re already doing some of these things – that’s great! That means that you’re on the right track to increase traffic to your own site. Try implementing few of the other instructions talk about here to find out what works best for you. By joining a few of these strategies with a comprehensive SEO strategy, you’ll be on your way to driving more clicks and conversions in no time!
If you’re still not getting the results you hoped for after trying a few of these tactics, it might mean that your SEO strategy is not as strong as you initially thought.